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Having
celebrated its Diamond Jubilee, on completion of 60 years
of existence in 1999, INS has entered the new millennium as
a mature and well establishes organization serving the newspaper
industry of the
country.
Below mentioned are some of the functions and activities of
INS.
Advertising
 One
of the key functions performed by the society is to provide
assistance to member publications in regard to monitoring
the recovery of their dues from Advertising Agencies and Advertisers.
Advertisements, for long, have been a major source of revenue
for the newspapers and periodicals. The growth of revenue
from this source has been sluggish due to the phenomenal expansion
of the electronic
media, which has diverted revenues, to a considerable extent,
away from the print media. For bringing to the notice of advertisers,
media managers and public, the advantages of advertising in
the newspapers and periodicals, INS has decided to launch
a sustained campaign code-named " Project Press".
This campaign is being financed entirely through voluntary
contributions from member publications.
Accreditation
of Advertising Agencies
An
institutionalized system of granting accreditation to advertising
agencies enabling them, upon such accreditation, to access
certain facilities from the members, has been in vogue for
several decades.
The system operates in terms of the "Rules Governing
Accreditation of Advertising Agencies and Rulings of the Society"
adopted by the Society, initially in the year 1943, and subsequently
amended from time to time.
Currently
the total number of agencies which enjoy full Accreditation
from the Society is 576 and those which are Provisionally
Accredited is 182. Thus the total number of accredited agencies
is 758.
Suspension
of Advertisements of Defaulting Advertisers
It is true that advertising agencies themselves often have
problems of recovery of their dues from their advertisers.
While the Society insists that the agencies are obliged to
pay their dues to members not
withstanding non-recoveries from their advertisers, it does
assist the agencies , in deserving cases, by suspending the
advertisements of the defaulting advertisers , under the Rules,
when the claim of the agency concerned has been established
and it has cleared the dues of the publications.
Monitoring
of Payments to Publications
The Society monitors payments to publications from the advertising
agencies through a system of Monthly Review Verification (MRV)
Enforcement of Accreditation Rules
The Society constantly endeavors to enforce the Accreditation
Rules, so that payments are made within the credit period
allowed and the offering of commission/discounts etc, which
is not permissible, is not
resorted to.
Resolution
of Disputes between Publications and the Agencies
Both publications and agencies are encouraged to mutually
resolve their disputes but wherever it becomes imperative,
the Society advice the agencies involved to bilaterally settle
the disputes.
Advertising Committee
The entire gamut of the activities of the Society, relating
to the area of advertising, is overseen by the Advertising
Committee. All policy matters, position of arrears of advertising
agencies, action taken
against agencies for defaults including ratification of notices
of disaccreditation, cancellation of accreditation, granting
of Provisional and Full Accreditation etc, are considered
and decided at the meetings of the Advertising Committee.
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